Penalty Risk Assessments

In danger of losing search engine traffic?

Eliminate any threats to your traffic with our professional link risk assessments

Your sites inbound links are one of the most important factors in your success within search engines. Unfortunately, every time Google updates its algorithms they can also become more of a risk to your search engine traffic. We provide a risk assessment service that analyses your overall inbound link profile and identifies where there might be danger of attracting a penalty, giving you a clear understanding of any areas you might need to watch or improve.

Do you want to keep on top of any threats to your search engine performance? Then get in touch or call our recovery team on +44 (0) 3301 333480 today.


What is a link risk assessment?

If you get hit by a Google penalty because of your links, you could stand to lose your search engine rankings and traffic – a painful experience for any online business. It’s important to be sure your traffic is safe.

A professional risk assessment evaluates your link profile (all the external links pointing to your site) against what we know about current and upcoming algorithm updates. It identifies any risk in your profile, any areas where your links might be holding you back, and tells you that your site is safe from link penalties or that you need to take action.

You can commission a one-off risk assessment, or you can monitor your links on an ongoing basis. If you’re looking to actively build links, improve your search engine rankings, or you’ve recently recovered from a penalty, an ongoing risk assessment will give you the knowledge to keep your traffic and business safe.

What do we do?

We offer a bespoke risk assessment service designed by real penalty recovery experts. It’s a comprehensive and (if ongoing) periodic analysis of your link profile’s overall risk levels. We’ll also look at your potential to develop risk over time, whether naturally, through your own SEO campaigns or via negative SEO tactics from a competitor.

However many links you have, we can suggest a cost-effective improvement strategy so you can be sure your site is as strong as possible and stays secure for the future.

To enquire about our professional risk assessment service, get in touch with us today on +44 (0) 3301 333480.

Forensic SEO

Recovering from a catastrophic traffic loss requires a laser-sharp understanding of your site’s inner and outer mechanisms. We put over 100 distinct components of your site under the microscope, producing a detailed analysis of your historic search visibility, dissecting your analytics data and working with enterprise-level software to find where the problem is exactly all so we can fix your rankings quickly, without disrupting the day-to-day running of your site.

Learn More

Link Penalties

If spammy inbound links have caused your site to be devalued or pushed into the crosshairs of Google Penguin, we can provide a complete link penalty service: a profiling, cleaning, disavowal and reconsideration service that's guaranteed to decontaminate your site. We run a meticulous assessment of your links, identifying the risks, taking steps to clean the links causing you problems, and submitting a detailed reconsideration request on your behalf.

Learn More

Content Penalties

One of the most important keys to search engine success is your content. If you’ve received a manual content penalty or if your rankings have taken a plunge at the same time as a Google Panda update, then you may need a specialist content penalty and Panda recovery service to get you back on track. We provide a content audit and planning service to help get your content up to scratch, your penalty lifted, your rankings back to where they were, and your site secured for the future.

Learn More


Getting your rankings back requires two things: a complete understanding of the problem and an actionable plan to recover from it. Our Forensic SEO experts have created numerous cost-effective recovery plans to help businesses get back on their feet after suffering a devastating loss in search engine traffic. Whether you’ve received a penalty or you’re getting attacked by malware or competitor tactics, or the problem is with your site, we’ll come up with a recovery plan that will fix the issue and help secure your rankings for the future.

Learn More