What is a recovery service?

Losing ranking positions in the search engines will usually have a corresponding effect on your traffic. If you run a company that depends on online as an important source of business, losing rankings can have a devastating effect on your revenues.

A recovery service is a specialist form of SEO that focuses on getting your rankings back to where they were, and helping you to secure them for the future by optimising your site as effectively as possible. Using advanced analytics and manual forensic audits, a recovery team will pore over every aspect of your website to uncover exactly what is causing your rankings to fall and provide an actionable plan to solve the problem.

There could be any number of reasons why you’re losing rankings, and sometimes it’s very difficult to know exactly what they are. The two most common causes are a manual penalty or an algorithmic penalty from Google, but it could also be a result of a negative SEO attack by a competitor, hacking or malware related.

What we can do

Our recovery service begins with a full forensic audit to find the root of the problem. We’re a small team of experts with real SEO experience, and we’ve never been stumped yet. Once we’ve identified the problem, we’ll create an actionable and cost-effective recovery plan to get your rankings back. That might involve a robust link cleaning process, a plan to improve the quality of your content, or improvements to your site’s speed and usability. If you’ve been hit by a penalty, we can help you get your site back up to scratch and submit a reconsideration request on your behalf.

And because we’re the experts, we know that recovery doesn’t stop with the diagnosis, prognosis or fix. Getting a full bill of health is only the first step you then need to convince Google to let you back in the game and then you need to makesure you keep playing fair. Convincing Google is easy, if you've fixed your issues correctly, have documented your fixes properly and now how to submit the information to them in a way which will get your red card lifted quickly. Playing fair is acutally more difficult becuase having a penalty lifted doesn't normally mean you get all your rankings back - after the pain of the penalty and the hard work to recover, it can be frustrating to not get back to where you were. This can mean that you act to regain positions rashly or simply without strict guidelines on activity. Real recovery must include monitoring or your penalty risk factors, like your link risk, and with monitoring of your SEO resource, to ensure no more risk in built into the process.