Search Engine Penalty Diagnosis

Are you unsure if you've been hit by a Google penalty?

Get a diagnosis from real Forensic SEO experts and discover the answer

If you've noticed your search engine traffic has taken a sudden drop or is unusually low, a Google penalty may be behind it. The first step to recovery is establishing whether you've been hit and by which kind of penalty. We offer a specialist diagnosis service to identify Google penalties. If your traffic has taken a plunge with no obvious explanation, we'll analyse your traffic and the timing of the changes, identifying the penalty to which you have become a victim.

Need to diagnose a possible Google penalty? Contact us or give us a call on +44 (0) 3301 333480.


Do you need a penalty diagnosis service?

Today the emphasis that Google places on quality control means they have committed significant resources into developing both an expanding list of manual penalties and ongoing algorithm updates which aim to punish sites that don't adhere to their guidelines.

It's surprisingly easy to get caught by one of these updates. While a manual penalty can be easy to identify if you've already signed up to Google Search Console (formerly Webmaster Tools), it can be quite difficult to know exactly which update your site has fallen victim to, especially if you've not signed up to Search Console, the effect the algorithm update has on your site is subtle or it compounds over time.

Penalties are a painful experience for any business, especially if you rely on your site for customers.

If you suspect you’ve been hit by a penalty, it should be a top priority to identify it, establish the cause and recover your rankings as quickly as possible.

How we can help 

We’re an SEO recovery team that focuses on rescuing sites from Google penalties. Our role is to identify the problem, create a recovery plan and help put your business back on the road to search engine success. Drawing on a range of skills from technical to content we can analyse the drop or drops in traffic and/or rankings, comparing them to the various algorithm updates and how they impacted other sites. Penalties tend to have highly specific effects, and we’ve become experts at recognising them. 

Our diagnosis usually starts with a forensic analysis of your site analytics and historical keyphrase ranking patterns. Once we’ve established a pattern, we work backwards to identify exactly which penalty you've been hit by or which update has affected you. Our forensic analysis uncovers any problems that might be holding your site back, so if the problem isn’t a penalty, we can help you come up with a plan to recover as quickly and cost-effectively as possible.

If you’d like to enquire about our Penalty Diagnosis services, complete our contact form or give us a call on +44 (0) 3301 333480.

Forensic SEO

Recovering from a catastrophic traffic loss requires a laser-sharp understanding of your site’s inner and outer mechanisms. We put over 100 distinct components of your site under the microscope, producing a detailed analysis of your historic search visibility, dissecting your analytics data and working with enterprise-level software to find where the problem is exactly all so we can fix your rankings quickly, without disrupting the day-to-day running of your site.

Learn More

Link Penalties

If spammy inbound links have caused your site to be devalued or pushed into the crosshairs of Google Penguin, we can provide a complete link penalty service: a profiling, cleaning, disavowal and reconsideration service that's guaranteed to decontaminate your site. We run a meticulous assessment of your links, identifying the risks, taking steps to clean the links causing you problems, and submitting a detailed reconsideration request on your behalf.

Learn More

Content Penalties

One of the most important keys to search engine success is your content. If you’ve received a manual content penalty or if your rankings have taken a plunge at the same time as a Google Panda update, then you may need a specialist content penalty and Panda recovery service to get you back on track. We provide a content audit and planning service to help get your content up to scratch, your penalty lifted, your rankings back to where they were, and your site secured for the future.

Learn More


Getting your rankings back requires two things: a complete understanding of the problem and an actionable plan to recover from it. Our Forensic SEO experts have created numerous cost-effective recovery plans to help businesses get back on their feet after suffering a devastating loss in search engine traffic. Whether you’ve received a penalty or you’re getting attacked by malware or competitor tactics, or the problem is with your site, we’ll come up with a recovery plan that will fix the issue and help secure your rankings for the future.

Learn More