For any business to continue to be successful and find new customers, it’s important to rank well in the search engines. Search engine optimisation continues to play an important role in making sure that you rank on the first page of Google. However, with changes to internet technology and the way users use the internet, it can be a challenge to know how these technologies influence SEO.
Before we look at how progressive apps can affect SEO, let’s look at what progressive apps are and the benefits of using them.
Progressive web apps
The advantage of using Progressive Web Apps is that it brings a mobile app experience to the user’s browser. This eliminates the need to build specific apps for specific mobile platforms and devices. The PWA is able to send push notifications which boost user engagement, use geolocation functionality, and allow access to device’s camera and microphone.
One of the biggest benefits to using Progressive Web Apps is that they can be used whether the user is online or offline. This results in lower data usage and they work just as well if there is poor network coverage.
Single page applications and SEO
Is essence then a Progressive Web App is a single page application. However, it is important to differentiate between a true single page application and a single page template.
Both single page templates and single page applications have become very popular. Single page templates are now becoming the standard for many Wordpress sites or other web pages that are built on a CMS. However, they remain and function just as any other website. Also, a single page application is not an infinitely scrolling website.
Although the way Google indexes sites isn’t perfect, we can be sure that it will continue to improve.
Best SEO practices for personal web apps
However, there are a few things that you should definitely avoid doing to make sure that your PWA is indexed properly by Google.
Avoid hashtags in URLs
To make sure that Googlebot can crawl your site properly, you need to use Google Search Console’s Fetch and Render tool. This will allow you to see how Google views your single-page application and then make the necessary adjustments.
Another important factor to make sure that SEO benefits your PWA is to use an accurate sitemap. This is needed when using Accelerated Mobile Pages and helps Google keep track of any changes on your site.
Although Progressive Web Apps have some limitations, they represent the next step forward to enhance user experience. As with all SEO, you need to make sure and build a robust SEO strategy to boost your website’s online presence – whether this is a regular web page optimised for mobile devices or a Progressive Web App.